About the Company

Industry: Health Tech

Type: Privately Held

Oxyjon is a leading health tech company providing a personalized app to help individuals manage chronic diseases. The app offers real-time data, insights, and solutions to help users maintain better health control.

Problem statements

Low search engine visibility: Oxyjon’s digital presence was limited, reducing the app’s discoverability among potential users.

High customer acquisition cost (CAC): The company’s existing marketing strategies were not yielding favorable returns, resulting in inefficient ad spend.

Limited app downloads: Despite its unique offering, Oxyjon struggled to achieve its desired number of app downloads.

Our Solution

Targeted SEM campaigns: We designed and launched optimized SEM campaigns to reach users actively searching for health management solutions.

Keyword optimization: Implemented high-value keywords to increase the app’s visibility on search engines.

Campaign optimization: We continuously monitored and optimized the SEM campaigns to improve conversion rates and lower the customer acquisition cost.

Results

Brego Business’s SEM approach delivered measurable improvements for Oxyjon:

Higher conversion rates: Optimized targeting and keyword strategies significantly increased conversion rates, making campaigns more effective.

Reduced CAC: Improved conversion rates allowed Oxyjon to acquire customers at a lower cost, maximizing marketing efficiency.

Increased app downloads: Targeted SEM efforts attracted a higher volume of qualified leads, contributing to a rise in app downloads.

Overall Engagement

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Likes & Comments

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Benefits and ROI

The SEM strategy provided Oxyjon with multiple benefits:

Enhanced conversion rates: The increase in conversion rates substantially improved campaign performance and user acquisition.

Cost efficiency: By reducing CAC, Oxyjon was able to acquire customers more cost-effectively, optimizing marketing spend.

Stronger online presence: The targeted campaigns strengthened Oxyjon’s visibility and engagement across search engines, boosting brand presence.

ROI: Through Brego Business’s Performance Marketing (SEM) services, Oxyjon achieved higher conversion rates, reduced acquisition costs, and increased app downloads, driving sustained growth and a more effective marketing strategy.

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